Nike Air Max 97 'Kaomoji'

About this shoe

The Men's Nike Air Max 97 Airmoji Sneakers in White/Black/Purple is a playful and creative iteration that leans into the digital culture of the modern era through an interactive design. Rendered in a clean White/Black-Purple palette, the shoe features specialized "hook-and-loop" velcro panels on the tongue that allow the wearer to customize their branding with a set of included Air-themed emojis. Released on January 19, 2021, for $180, it maintains the classic full-length visible Air cushioning and the signature water-ripple lines of Christian Tresser’s 1997 original. Our team values the "interactive" energy of this release; the ability to swap patches encourages self-expression and ensures no two pairs have to look the same. We love the high-contrast purple accents; they provide a sharp athletic pop against the stark-white base, resulting in a design that successfully bridges the gap between heritage performance and a modern, youth-focused aesthetic.