Nike Air Max Ishod 'Grand Purple'

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The Men's Nike SB Air Max Ishod Wair Sneakers in Grand Purple/Black/Noble Purple is a masterclass in tonal color storytelling, combining five distinct shades of purple across a vented suede upper in a way that creates genuine depth and movement rather than a flat monochromatic statement. Grand Purple anchors the toe and lower side panels with a rich, saturated base, while Noble Purple takes over the bulk of the toebox and lace panel in a slightly dustier interpretation of the same family. Gravity Purple hits the venting cutouts at the center of the side panels in the deepest, most concentrated shade of the palette, and near-white violet lands on the laces for quick contrast before a darker violet wraps the ankle collar and sockliner. An eggplant tone coats the midsole and a translucent light blue drop-in Air unit peeks through the heel, giving the underfoot construction its own quiet surprise. Black handles the outsole and mini Swoosh branding, with "WAIR" embroidered below the lateral lace loops and "ISHOD" stitched into the padded mesh tongue. Ishod Wair's connection to purple is well established across his Nike SB catalog, and the Grand Purple continues a lineage that includes "Court Purple" and "Black Grape" predecessors, each one building on Ishod's evident affinity for the color while finding new ways to execute it. What makes the Air Max Ishod historically significant within Nike SB is that it was the first signature skate shoe to incorporate visible Air cushioning, a concept Ishod drew from his deep appreciation of classic Nike Basketball silhouettes. That collision of skate and hoops DNA remains the defining tension of the shoe, and this colorway leans fully into the expressiveness that hoops-inspired design language allows while keeping the construction completely functional for actual skating. The Men's Nike SB Air Max Ishod Wair Sneakers in Grand Purple/Black/Noble Purple was released on March 20, 2026 with a retail price of $115.